The AXIOMS of Marketing: The 6 Invariable Propositions That Underlie and Determine Every Marketing Success

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In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The AXIOMS work virtually all the time, and when you defy one or more of the AXIOMS, your marketing results invariably falls short of the mark.

The AXIOMS of Marketing are

1. Marketing Effectiveness Is Not Subjective
2. Likeability ‡ Effectiveness
3. High Accuracy = High Results
4. Lead Quality = 1/Lead Quantity
5. Knowledge Is Finite
6. Emotion > Facts

What You’ll Learn in The AXIOMS of Marketing

• Why you should avoid making marketing decisions based on subjective judgment.
• The 25-50-25 rule of testing marketing variables.
• 14 A/B split tests worth doing.
• How to make your marketing tests statistically valid.
• Do ads consumers find entertaining outsell other ads?
• The 5 characteristics of winning advertisements.
• Don’t underestimate the power of targeted marketing.
• Profiting from the Recency, Frequency, Monetary formula.
• Understanding demographics.
• Selling to the “starving crowd.”
• Succeed in internet marketing with the Agora Model.
• 6 ways to take a deeper dive into the mind of your prospect.
• The inverse correlations between lead quality and lead quantity.
• The MAO-FU formula for qualifying prospects.
• 8 proven ways to generate more sales leads.
• The importance of calculating lifetime customer value.
• The 5-step Motivation Sequence for more powerful persuasion.
• 31 ways to increase response to your ads.
• 50 ways to increase direct mail response rates.
• 31 ways to increase response to your ads.
• Increase content marketing ROI.
• Coping with “Big Data.”
• Which is more potent-emotion or facts?
• The BDF formula for finding your customer’s “dominant resident emotion.”

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“I’ve been encountering Bob Bly’s books my entire career. Whenever I looked for something deep and essential about the biz, his tomes would pop up. He’s perhaps the most prolific and appreciated writer in direct response. (I’ve also read his fiction, which is top notch. “Writers write” is a common saying amongst copywriters, and Bob is living proof that the best are constantly publishing great material.) I recommend anything he puts into print.” —John Carlton, The Entrepreneur’s Guide To Getting Your Sh!t Together

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About the EXPERT

Robert W. Bly is a freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. Bob is the author of more than 70 books and, as a freelance copywriter, has written copy for over 100 clients. Publishing powerhouse McGraw-Hill has called Bob “one of America’s top 10 copywriters.” You will discover more about Bob and his work at www.bly.com.

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EXCERPT from The Axioms of Marketing

Buy The AXIOMS of Marketing Now

From the Publisher | Amazon.com | Barnes & Noble | Apple iBooks | Kobo | Google Books

Publishing Information for The AXIOMS of Marketing