The AXIOMS of Marketing: The 6 Invariable Propositions That Underlie and Determine Every Marketing Success
|Author:||Robert W. Bly|
|Format:||Paperback (5.25 x 8), ebook (epub)|
|Publish Date:||December 2021|
Laws are broken. Rules get bent.
[ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.
Marketing Effectiveness Is Not Subjective
Likeability ‡ Effectiveness
High Accuracy = High Results
Lead Quality = 1/Lead Quantity
Knowledge Is Finite
Emotion > Facts