What Are The AXIOMS?

AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.

What’s the difference between a rule and an AXIOM?

A rule is a guideline to follow that has a strong probability of yielding the expected result.

An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all.

You will find in the AXIOMS incredible and new ways by which to see the world around you — ways that will provide a path toward unbounded success.

You’ve heard about the “laws” of some-such subject, I am sure. (And maybe broken one or two in your day, I am also sure.)

Same with “rules” — you’ve heard all about them and perhaps even know a few, if not disproved quite a lot of them.

What about notions that are permanent . . .

. . . timeless . . .

. . . forever?

Well, they exist.

And we are going to bring them to you — subject by subject.

We call them . . .

[ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.

Got that?

It’s very simple, really.

And we can make it simpler . . .

What’s the difference between a rule and an AXIOM?

A rule is a guideline to follow that has a strong probability of yielding the expected result.

An AXIOM is an immutable law that can be violated only under the most extraordinary circumstances, if at all.

The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly:

By learning and applying these AXIOMS you will substantially improve your results.

Simple.

Conversely, when you ignore all or even one of these AXIOMS, you risk poor results and monetary losses.

Also simple.

The AXIOMS place a foundation underneath which you will be able to build. Whether they are the AXIOMS of Marketing, which will enlighten you about the root of all marketing success, or the AXIOMS of Leadership (upcoming!), which will instill within you the lion heart of a true leader, every AXIOMS book elucidates truth, fact, and permanence.

Start collecting The AXIOMS today. Because you’ll be glad that you did!

What’s with the animal covers?

When we were designing the AXIOMS books, the notion of iconography and a “thing” being recognized primarily by its symbol or icon fascinated us. We first put a giraffe on a cover because, well, giraffes are awesome and look funny and attract attention — all elements that a good book cover requires. Then, slowly but surely through the design process, the image of that giraffe got bigger and bigger and bigger . . . until we thought, Why not make the giraffe the most significant part of the cover and go against convention and make the title not as prominent as usual?

And that’s what we did.

And thus a distinct and interesting line of books was developed.

All of the AXIOMS books will have their own animal on the cover that symbolizes what the topic is. A giraffe for marketing. A parrot for copywriting. A lion for leadership. A rhinoceros for success. A squirrel for finance. (That one is in development.) A penguin for style. (Another one in development.) And many more on the way.

Do you know some AXIOMS?

Are you interested in becoming an EXPERT? Do you have the insight to peer deeply into a subject and reveal the intrinsic principles of that subject? Do you want to be the person known as the purveyor of that knowledge?

Then we want to speak with you!

Complete this simple form and let us know what you know. We’ll take it from there.