AXIOMS of Copywriting, The: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

The 5 Universal Elements That Form the Foundation of Advertising Copy That Works Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. EXPLORE NOW . . .

The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! CLICK TO EXPLORE . . .

Anthony Raymond

Anthony Raymond Michalski is the publisher/CEO/founder of Kallisti Publishing Inc., the premiere publisher and provider of life-amplifying books and services.

Author, speaker, Air Force Academy graduate, decorated Veteran, international leadership expert, scholar, and researcher, Tracey C. Jones is the President of Tremendous Leadership.

Robert W. Bly

Robert W. Bly is a copywriter with more than 4 decades of experience in direct response and business-to-business marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”